About Us

H.E. Abdulla Al Masaood is the founder, was the founder of Abdulla Al Masaood & Sons (AMS). His two sons, Humaid Al Masaood and Khalifa Al Masaood, are the current owners of the company, with Peter Grimshaw as the CEO and Shaun Smith as AMS Automotive General Manager and Jonathan Steyn the General Manager of the UAE H-D Dealers. 

Abdulla Al Masaood & Sons Motorcycles LLC has been partnership with the Harley-Davidson Motor Company for the last 30 years. 

Harley-Davidson Dubai opened in 1993 and Harley-Davidson Abu Dhabi opened in 1995. 

Harley-Davidson® is more than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. 

Harley-Davidson manufactures premium motorcycles. Parts and Accessories to compliment the motorcycles while enabling customer satisaction and desire to customise. We stock a range of General Merchandise that assist the rider with the correct gear, on and off the motorcycle.