Latest news

Latest news

Harley-Davidson Road King Special 2025: The Ultimate Cruiser Experience in the UAE

Harley-Davidson Road King Special 2025: The Ultimate Cruiser Experience in the UAE

|
Marketing HD UAE

The Harley-Davidson Road King Special 2025 offers bold design, powerful performance with the Milwaukee-Eight® 114 engine, and exceptional comfort. Perfect for city streets or desert roads in the UAE, it combines style, advanced suspension, and rider-friendly features, making it the ultimate cruiser for any adventure.

Read more
Celebrating Excellence: Harley-Davidson UAE's Double Win at Prestigious Awards

Celebrating Excellence: Harley-Davidson UAE's Double Win at Prestigious Awards

|
Marketing HD UAE

We are thrilled to share some incredible news! Harley-Davidson UAE has been honored with two prestigious awards – the EMEA Best Custom Sales Award and the Harley-Davidson Dealer of the Year for the MEA region. These achievements are a true reflection of the dedication, expertise, and passion of our entire team. Shaun Smith, Group General Manager, and Paul O'Callaghan, General Manager Harley-Davidson UAE, had the privilege of accepting these awards on behalf of everyone. We take great pride in representin

Read more
Serial 1 e-Bicycle SALE NOW ON

Serial 1 e-Bicycle SALE NOW ON

The e-Bicycle at Harley-Davidson is ready for you to experience and test ride.

Read more
Serial 1, Powered by Harley-Davidson

Serial 1, Powered by Harley-Davidson

Introducing Serial 1, Powered by Harley-Davidson.

Read more
Harley-Davidson UAE Launches “Trade. Upgrade. Ride Again.” Campaign

Harley-Davidson UAE Launches “Trade. Upgrade. Ride Again.” Campaign

|
Marketing HD UAE

A new opportunity for riders to trade in their Harleys and ride home with a new one at a fair value. Harley-Davidson UAE has launched its latest campaign, “Trade. Upgrade. Ride Again.” — inviting owners of pre-loved Harleys to trade their motorcycles and enjoy a simple, transparent process toward an upgraded ride. The initiative gives every rider a chance to continue their Harley journey with a fair deal and a fresh start on the road ahead.

Read more
Harley-Davidson UAE | More Miles. More Freedom. Support Breast Cancer Awareness

Harley-Davidson UAE | More Miles. More Freedom. Support Breast Cancer Awareness

|
Marketing HD UAE

Harley-Davidson UAE stands with the community this Breast Cancer Awareness Month, reminding every rider that early screening is the most important tune-up of all. Because the road to freedom begins with safety — get checked, stay strong, and keep riding toward a healthier, more confident future.

Read more